Flickr/Ron Dauphin
A war over low dvd prices began last night between Wal-Mart and Amazon, as the two companies dropped their online costs in order to compete with one another. It started with Wal-Mart (which did the same to its book prices last month), an organization that strives to be the leader in low prices both in stores and on the web– and strives to make sure shoppers know it.
Wal-Mart started the price dropping Thursday by announcing it would lower online preorder dvd prices to $10, and Amazon followed by lowering their prices to $9.99. This morning, Wal-Mart further lowered its prices to $9.98 per dvd. Target got in on the action this morning too, and all three companies have said dvd shipping will be free.
Since it’s Friday, we say shop up– and happy weekend.
